The Eisenhower Interstate System began on June 29, 1956 and has touched every citizen in the country either directly or indirectly. Many historians regard the interstate system as one of the greatest achievements of the last century. In this century, the National Broadband Initiative is shaping up to be of similar importance. And, just as the interstate brought people and businesses to communities so will the National Broadband Initiative. Mobile entrepreneurs and workers across the country are settling in location with access to high-speed Internet to start businesses or work in home offices. Is your community ready for the migration of people into or out of your area?
- According to the American Community Survey data (2012), there is a national trend of workers who are working from home offices:
- 3.3 million people (not including self-employed and volunteers) consider their home office as the primary place of work.
- Telecommuting increased 79.7% for the period of 2005 – 2012.
- In 2011-2012 telecommuters increased while total workforce declined.
- Telecommuting increase during the recession as people left the stale workforce to pursue other opportunities.
- Self-employed incorporated individuals increased 17.6% during the period of 2005 – 2012. These are small start-up companies that will continue to emerge within the next five years.
Convinced yet? The American workforce is quickly changing in culture. The college graduates and new workers are comfortable working at home on Skype meetings or communicating via LinkedIN or Twitter. While many argue this group of workers’s interpersonal skills may be rough, their social media savvy and networking skills are exceptional. They are comfortable and productive working in home offices.
Is your community providing the necessary environment to attract or retain the mobile workforce? The lifeblood of the mobile workforce is a reliable broadband connection. In response to this need, there is a global movement for improved broadband connections. In the United States, the National Broadband Initiative is transcending political parties and moving into state policy. If your community hasn’t already, it will soon become part of a regional project to improve your broadband speeds. I recommend finding out who is advocating for broadband in your area and support them.
Do you have a branding and advertising awareness strategy? The mobile workforce lives online and travels the information super highway. If you don’t have a social media or website strategy aimed at attracting and retaining the mobile workforce, your community will out on the migration. The mobile entrepreneurs are doing their community visits online. If you don’t exist online or don’t look appealing online, you will be passed over.
If you are uncertain how to proceed to attract the mobile workers, try attending one of our webinars. Golden Shovel Agency excels in advising communities on the best way to build their community brand and launch an effective social media strategy. Contact one of our representatives today!